According to HubSpot’s research, nearly 40% of all sales conversations happen outside of a website, so building a more effective sales funnel that includes an efficient, effective, and mobile-friendly online form—is critical.
In today’s world Click Funnel is very popular because it focuses on making money for the user. They make it very easy to make your account, put up your content, and start taking payments. Plus, it’s pretty easy to pick everything up—it’ll probably take you a couple hours to figure out most of what you need, max.
There are millions of entrepreneurs who are looking to build a successful sales funnel to help them generate new leads, close deals, and earn more money. While there are a lot of different things you can do to get more leads, convert them into customers, and close sales, we’re going to focus on the key things that you should do if you want to turn your sales funnel into a money-maker.
So let’s dive into our list of 10 tips that you can apply right away to improve your sales funnel today!
1. Define Your Product Market
So, you’ve developed a product that seems to have all the ingredients for success. What’s missing? One word: market. To build a profitable business, your product must solve a problem for a particular market.
In other words, a product that solves a problem for a broader audience won’t necessarily be as profitable as a product that solves a problem for a smaller, more targeted market. The reason why having a market is so important is because you need to define your audience before you design your sales funnel.
This will help you understand your target audience, how they’ll interact with your product, and their problem.
2. Determine Which Customers Are Most Likely to Buy
Once you’ve identified who your market is and why they should care about your product, the next thing you need to do is decide how your product fits into their lives.
To do this, you need to do a little homework to figure out exactly what people need and want from your product. There are several ways to do this: talk to current customers, watch for trends and patterns in the media, and even conduct surveys and focus groups. The last of these techniques is probably the easiest and cheapest.
3. Create Content That Delivers Value
To create a successful sales funnel, content must be written with the goal of delivering value to your target audience.
By creating content that’s useful and relevant to your audience, you’ll be able to make a greater impact and create more conversions, ultimately improving your conversion rate.
If your content isn’t useful or relevant, you’re only hurting yourself. This isn’t the same as writing for search engines or social media platforms.
Content that is too promotional will not work because your visitors will be turned off by your pushy content.
If you can provide a real-world solution through your content to the customers they’re having, they will want to purchase it.
4. Use Social Proof and Social Currency
Social proof and social currency are the psychological principles behind all of the “like me and buy” buttons. According to research, consumers who see other people clicking “like” or making purchases are also more likely to make their purchases.
So when a consumer sees a friend or colleague sharing something they love, they’re more likely to click “like.” There are two main ways that social proof and social currency help drive the conversion funnel:
a) It lets consumers know that others are completing the process of purchasing something.
b) It’s also an indicator of value in joining the funnel early and purchasing before others take advantage of it.
5. Get Your Visitors to Sign Up for an Email List
One of the biggest mistakes I see startups make is failing to capture email addresses from their leads. Once they fail to collect their email addresses, they have little chance of getting back in touch with their potential customers.
The problem is that people rarely volunteer their email address to a brand unless they feel some emotional connection with that brand. So why not help them connect with the brand through a compelling value proposition that makes them excited about receiving emails from the brand? It’s not hard to get email addresses from leads.
This works best when you have an opt-in landing page asking people to sign up. You should include a compelling product to convince audience to take the next step. Here’s what a typical email signup funnel might look like: Landing Page → Opt-In Page → Thank You Page → Email Opt-In Page.
6. Turn Your Visitor Into a Buyer
The goal of any sales funnel is to convert prospects into buyers. The conversion process occurs throughout several steps.
This first one is the “lead generation” phase. The lead generation phase can take place on various channels such as landing pages, Facebook ads, search ads, and more. These lead generation channels are typically set up to drive traffic towards your website or mobile app.
The next phase is the “conversion” phase, where visitors are brought to the point of making a purchase or signing up for a trial. After that, there’s the “retention” phase, where visitors are kept happy with content that keeps them returning for more.
7. Put Your Product at the Top of the Sales Funnel
This is another excellent tip for getting people to buy your product. To reach your goals, you must start where most people start: at the top of the sales funnel.
The top of the sales funnel is where consumers are interested in finding out more about your brand or business. They’re still researching and looking for a solution to a problem.
In fact, that’s the perfect time for you to make your presence known. Once you get their attention, you have the chance to persuade them that your brand or business is the right fit.
8. Use a Lead Scoring System
When you sell a product or service, it makes sense to think about how to direct the target visitor through a sales funnel in order to turn them into buyers.
A lead scoring system is an excellent tool for identifying leads based on the quality of the contact and then converting those leads into buyers. It can help determine whether a prospect is ready to buy and if they should be directed to sales staff or a sales rep.
This means taking the results of multiple lead generation efforts and integrating the data into a single sales score. Using a lead scoring system, you can then rank prospects and determine where your efforts should focus.
For instance, if you’re an e-commerce business, placing your highest-scoring leads on your homepage might make sense.
9. Create a Sense of Urgency
For urgency to work as an effective persuasion technique and sales driver, the consumer has to believe that buying now is the best option for them.
In other words, they have to be convinced that it’s in their best interest to act immediately on the offer. So when it comes to building a sense of urgency, the first place to start is in the last steps of your sales funnel.
Think about the ultimate goal of your sales funnel– the sale. This is where you want to build your sense of urgency. For example, the customer will likely need to see how much money they save by acting now.
Once you have your prospect’s attention, you need to convince them to buy. You can do this by helping them understand the value they’ll receive by purchasing your product or service today.
You can also help them understand how much time and money they’ll save by making a purchase today. Show them that if they wait, they’ll lose out on even more savings and convenience. Make them see that the best way to move forward is to act right away.
10. Measure, Analyze and Improve
At its core, the Sales Funnel is a logical set of steps every business must take to convert potential customers into paying clients. It consists of four major components:
Awareness, Interest, Desire, and Action. These steps are usually arranged in order, beginning with Awareness, then Interest, Desire, and finally Action.
Awareness
The Awareness component of the sales funnel begins when you create a marketing message that will catch the attention of potential customers. The awareness step requires the customer to know that you exist and have something valuable to offer.
Next, there needs to be a decision point to commit to making a purchase, followed by an act of purchasing.
Finally, there is a conversion rate, i.e. the percentage of people who are led through the funnel and end up making a purchase. The awareness stage is the first step and often the most challenging step to perform.
Interest
We all know that it takes lots of work to sell a product or service. So the question is – what are the things we need to do to get people excited about the products and services we offer? The answer: it all comes down to one thing: interest. So, Interest is the crucial component of building an effective sales funnel.
Desire
Every business needs a reason why people should buy from them and every business needs to offer something to customers to get them to buy. But the only difference between the successful ones and the failed ones is the third component: the desire.
Once you understand what customers need and want, and you have the solution for those needs, you must then convince your prospects that buying from you is the best thing they can do for their businesses.
Action
So there you have it — the last of the four components. Once you’ve put together your offer, product, and solution, you need to put it all into action.
In the first two components, you’re simply selling the value of your solution. Your offer tells customers why your solution is valuable to them. Your product shows them what they’ll get when they take action.
Your solution is a bit trickier because it has to appeal to the needs and problems of your potential customers. But you’re not done. You also have to set a price that matches the value of your solution.
To improve your results, you must measure and analyze them. Then you can take action to increase the effectiveness of your campaigns.
Conclusion
In conclusion, I’ve listed ten ways to improve your sales funnel in this section. The list is in no particular order and should be thought of as a starting point. Don’t assume something is not essential because it is not on the list. You may discover that there is one thing you need to do to create more opportunities for your sales funnel.
For example, I was losing potential customers by not offering them free gifts to try me out. So, that became an important addition to my sales funnel. The truth is that none of the items on this list is more important than any other. All of them will help to improve your sales funnel. Just decide what area you’d like to improve first. You can always go back and improve one item later.
